The HeyLang Way

I was the ghost
for ten years.

Then I built the thing that replaced me, and gave it to the people who were being overcharged for it. Here's what we built — and exactly why.

From the founder

I'm Aubrey Lang. For ten years I was a ghost — writing blogs, building websites and running SEO that went out under other people's names. Their customers thought they wrote it. That was the job, and it worked.

Then I watched AI come for my own job. ChatGPT showed up and people figured they'd write their own blogs — that was food off my plate. Website builders started handing out “free” sites, so owners couldn't tell a real one from a template. Anyone could drop a URL into Claude and get SEO answers.

So I made a call: build the thing that was replacing me — and put it in the hands of the people who actually need it. Owners. Not agencies. Not the middlemen. You.

— Aubrey Lang, founder of HeyLang

Here's what you're actually paying for.

Most agencies and freelancers are running the exact same AI you could run yourself. They sign up for ChatGPT and Claude, push your work through it, mark it up, and pocket the difference — and still half-ass it, because they don't have a system that works on its own. You're paying a middleman to press buttons.

The middleman

Resell you the same ChatGPT you could run yourself — with a markup
A report every month, and more homework for you
Half-attention — you're one of thirty accounts
Keep almost everything you pay them
Stop the second your invoice is late

HeyLang

The system itself — no middleman, no markup
Work that ships to your site and socials, done
Runs every day on a schedule, not on a reminder
Priced like software, not a salary
Built for you — never to be resold under someone's logo

It's not a chatbot you prompt. It's a ghost that just writes.

HeyLang writes and publishes to your website. It takes the content you already have — your videos, your posts — and turns it into better content for X, LinkedIn, Facebook, and Instagram. It works your Google presence, your local rankings, your reviews. And it does it every single day, on a real schedule — not when you finally remember to ask.

We won't hand you the whole playbook — when it posts, how it sequences a week, what runs before sunrise. But you'll watch it work.

A marketing year buys a marketing century.

The team those roles add up to — a hire, an agency, a designer, a writer — costs about $120,000 a year. HeyLang's runs $49.99 to $99.99 a month. One year of their price buys a hundred years of ours. That's not a discount — it's a different category of math.

Built for owners. Not marketers.

This is for the dentist, the plumber, the shop owner — someone running a business, not a marketing team. SEO is boring, data-heavy work that changes every few months. You shouldn't have to learn it, and you sure shouldn't pay a hundred-a-month lowballer to spoon-feed you a dashboard. Drop into a system that's already evolving with the game, and get back to your actual work.

We'll be straight with you.

HeyLang is a subscription — not something you buy and own forever. If you stop, the engine stops. But everything it published — the pages, the posts, the content — physically lives on your platforms and stays yours. Drop in your own posts alongside it any time. This isn't attention that vanishes the second you blink. It's professional-grade marketing that keeps your business seen, active, and growing — for less than you're probably wasting right now.

Marketing changed. Most owners are still overpaying middlemen to lose them money. You don't have to.

See it work — free